MKT 571 Week 1 - 5 Quiz - Latest And Original Work
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MKT 571
Week 1 Quiz
1. 1. Costco is able to keep its inventory
expenditure relatively low through its management technology and cutting-edge
point-of-sale inventory management technology. As a result, Costco is able to
pass these savings on to consumers in the form of low prices. This strategy is
best described as
2. 2. In the U.S., consumer expenditures on
homes and other large purchases tend to slow down during a recession because
3. 3. The Soccer World Cup is promoted
aggressively to both companies and fans. This is an example of marketing a(n)
4. 4. One of the most critical steps in the
defining process of market research is
5. 5. Which of the following industries is
most likely to use database marketing?
6. 6. Which of the following statements demonstrates
behavioral loyalty towards a brand?
7. 7. Which strategy does this exemplify?
Kayak and Orbitz provide their customers with a variety of travel options
including flight reservations, vacation packages, flight and hotel options with
or without car rentals, and cruise offerings
8. 8. Which of the following is correct about
marketing management?
9. 9. Which market do customers who have
purchased and are driving Audi automobiles represent?
10.
10.
A company's sales potential would be equal to market potential when which
situations exists?
11. 11.
What data analysis type is being used here? When Sam thought about opening a
foreign car repair shop in Phoenix, he researched all of the firms in the area
before deciding on a location. He also analyzed their capabilities and found
articles about many of them in terms of their capabilities, strengths, and
weaknesses
12.
12.
Which of the following elements of sociocultural environment can be associated
with the growing demand for social surrogates like social networking sites,
television, and so on?
13.
13.
How does the market demand curve change (as a function of marketing
expenditure) during recession?
1. 14.
Wabash Bank would like to understand if there is a relationship between the
advertising or promotion it does and the number of new customers the bank gets
each quarter. What type of research is this an example of?
2. 15.
When Apple introduced iTunes, a new market was opened. Which of the following
describes this type of innovation?
3. 16.
Marketing is considered both an art and a science. How do the 4Ps, or marketing
mix, help us bridge the gap between art and science?
4. 17.
During the holidays, companies often provide gifts to customers. The more a
client spends, the larger the gift, usually. To segment customers in this way,
for what purpose is this data being mined?
5. 18.
By 2015, projections indicate that the largest category of households will be
composed of
MKT 571
Week 2 Quiz
1.Which group is
experiencing the fastest population growth today?
2. What is the second stage
of the consumer buying process?
3. When purchasing, in
which state does the consumer set a minimum acceptable cutoff level for each
attribute and then makes a buying decision?
4 . Which other dimension is
the VALS classification system based on besides consumer motivation?
5.Which of the following is
a tool a company uses to position its brands attributes in the minds of those
in the organization?
6.In behavioral
segmentation, a product or service is grouped by which other dimension besides
knowledge of, attitude toward, and use of?
7.Which of the following is
known in marketing as attributes of a product or service that may not be unique
to the product or service?
8.When searching for a
supplier, which of the following provides the broadest reach of possible
suppliers in today’s competitive market environment?
9.Which market is known as
the invisible market segment?
10.How many primary groups
does VALS classify U.S. adults into based on personality traits and key
demographics?
11.Which of the following
would consumers associate closely with a brand?
12.Which term describes the
diverse needs of many ethnic market segments?
13.What other dimension
helps market segments be measurable, substantial, accessible, and
differentiable?
14.Which other factor does
an organization’s marketing strategy focus on: segmentation, targeting,
and
15.Which of the following
marketing strategies does not concentrate on recognizing differences in
customers’ needs in the organization?
16,Which of the following is
known as the process of creating a segment storyboard to test the
attractiveness of each segment?
17.Which other criteria
helps make up the three criteria for a successful brand mantra: inspire,
simplify, and
18.Which of the following is
used to determine a competitive frame of reference for brands to compete
against other brands due to their closeness as substitutes?
19.Which of the following
tools do marketers use to visually illustrate how consumers view products or
services on multivariables?
20.Which of the following do
marketers use to give consumers a special reason for them to purchase a product
or service?
21.Which of the following do
brand mantras attempt to define?
MKT 571
Week 3 Quiz
1. 1. Which of the following is the best example of a
new-to-the-world product
2. 2. ________ is the ability of a company to
prepare on a large-scale basis individually designed products, services,
programs, and communications
3. 3. Product-line analysis provides
information for two key decision areas: product-line length and ________.
4. 4. Most new-product activities are devoted
to
5. 5. One of the ways to change the course of a
brand is to modify the product. Under product modification, ________ adds size,
weight, materials, supplements, and accessories that expand the product’s
performance, versatility, safety, or convenience
6. 6. Poga International, a multinational
beverage corporation, identifies that one of its competitors is launching an
apple flavored drink. The company decides to launch an apple flavor brand along
with its competitor. What timing strategy is used here?
7. 7. Campbell Soups is a newly established
company that specializes in preparing healthy but tasty food for children under
the age of 5. It is incurring huge production costs, nonexistent profits, and
slow sales growth. The company is in the ________ phase of its life cycle
8. 8. When the physical product cannot be
easily differentiated, the key to competitive success may lie in adding valued
services and improving their quality. The main service differentiators are
ordering ease, delivery, installation, ________, customer consulting,
maintenance, and repair
9. 9. Which of the following is the level at
which the product’s primary characteristics operate
10.
10. Happy
Home Products produces detergents, toothpaste, bar soap, disposable diapers, and
paper products. This company has a product ________ of five lines
11. 11. The
five product levels constitute a ________. At each level more customer value is
added
12.
12. Marketers
must see themselves as benefit providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover his or her feet and allow him
or her to walk unobstructed. This is an example of what level in the
consumer-value hierarchy
13.
13. Some
firms might delay the launch of their products until after the competitor has
borne the cost of educating the market. Such an entry is called ________ entry
14.
14. Product
launches include many tasks and often take longer than expected. To coordinate
effectively, a planning technique such as ______ can be used
15.
15. It
was sunny when Jenny went to class, but by the time class was over it was
raining heavily, so Jenny stopped by the student store to buy an umbrella
before she walked back to her dorm. In this case, the umbrella is an example of
a(n) ________.
16.
16. Which
of the following is most closely related with the organic growth of an
organization
17.17. A
dance school in the Bronx teaches professional hip-hop and salsa. It is
experiencing an increase in student admissions, which is leading to substantial
improvement in profits. The school is going through the ________ phase of its
life cycle
18.
18. Which
of the following will most help service providers overcome the limitation of
intangibility of services when positioning itself
19.
19. Which
of the following steps will help service firms to increase their quality
control
20.
20. Using
the ________ level of the product hierarchy to market its soups, Campbell Soups
feature the company name first, then the soup variety on their packaging
21.
21. Services
high in ________ are those services that have characteristics the buyer
normally finds hard to evaluate even after consumption
MKT 571
Week 4 Quiz
1. 1. What is an ultimate form of foreign
involvement
2. 2. What takes place when dealers purchase
some or all of a product line
3. 3. When the number of intermediaries are severely
limited, this means an
4. 4. Which strategy uses the manufacturer’s
advertising, promotion, and other forms of communication to persuade consumers
5. 5. Which agreements are not necessarily
illegal, but they do violate U. S. law if they tend to lessen competition
substantially?
6. 6. When a seller agrees to accept partial
payment of products manufactured with the supplied equipment it is called
7. 7. What type of system does a firm employ to
decide about the most critical decisions management faces
8. 8. What type of deal takes place when the seller
receives some percentage of the payment in cash and the rest in products
9. 9. Which strategy is appropriate when there
is low brand loyalty in a category and brand choice is made in the store
10.
10. What
type of distribution places the goods or services in as many outlets as
possible
11. 11. What
is the practice that allows companies to maximize their market share by
believing a higher sales volume will lead to lower unit costs and higher
long-run profit while assuming the market price is sensitive
12.
12. Which
marketing system is another channel development in which two or more companies
put together resources to exploit an emerging market opportunity
13.
13. What
form describes a buyer and seller directly exchanging goods with no money and
no third party involved
14.
14. What
mode of entry is it when local and foreign investors share ownership and
control
15.
15. When
companies estimate the demand and costs associated with alternative prices,
they will choose the price that produces
16.
16. Which
type of distribution relies on some intermediaries willing to carry a
particular product
17.17. Companies
are pursuing which objective when they start with prices high and slowly drop
them over time
18.
18. What
type of marketing system includes the producer, wholesaler(s), and retailer(s)
acting as a unified system
19.
19. What
is a simple way to engage in international marketing
20.
20. Which
companies have launched a website without any previous existence as a firm
21.
21. What
type of marketing channel consists of an independent producer, wholesaler(s),
and retailer(s)
MKT 571
Week 5 Quiz
1. 1. In order to help anticipate public
relations crises it’s important to think about the possible events that could
occur and the appropriate management response. This is often referred to
as
2. 2. TBS Bikes has recently introduced a
series of bikes called Surami. The core positioning of TBS Bikes is
"speed". Surami is a five-gear bike and, apart from speed, the
company promises to include other features such as safety, good performance,
and pollution control features. This describes the ________ of the bike
3. 3. Which of the following factors
forms the basis of assessing sponsorship activities through supply-side
methods?
4. 4. ________ is based on the
premise that marketers can no longer use interruption marketing via mass media
campaigns.
5. 5. Which of the following benefits is
offered by sales promotion tools?
6. 6. When a consumer considers a product
or service, he or she will choose whichever product or service delivers the
highest
7. 7. Which of the following equations
accurately describes the total number of exposures (E) of an advertising
message through a given medium?
8. 8. What function does a
company's public relations department perform when it promotes understanding of
the organization through internal and external communications?
9. 9. Total customer satisfaction is
measured based on the relationship of
10.
10. Which
of the following circumstances are best suited for the use of personal selling?
11. 11. Selective price cuts, intense promotional blitzes,
and occasional legal action are commonplace in the strategic design of
12.
12. An
insider trading crisis for an organization is what type of public relations
crisis
13.
13. ________
is an aggressive maneuver where the firm attacks first, perhaps with guerrilla
action, across the market, keeping everyone off balance.
14.
14. Mountain
Dew is a brand known for sponsorships of adventure events such as snowboarding
and skateboarding competitions. What is the most likely objective of Mountain
Dew's sponsorship of these events?
15.
15. Which
of the following statements correctly reflects a characteristic of public
relations as a marketing communications tool?
16.
16. ________
is finding the most cost-effective media to deliver the desired number and type
of exposures to the target audience.
17.17. Which of the following conditions is the frequency
the most important factor in media selection?
18.
18. Companies
provide rewards to customers who buy often and in substantial amounts. These reward
schemes are referred to as
19.
19. When
dealing with a public relations crisis, a _____ can be a useful online tool to
communicate with internal stakeholders.
20.
20. Rachel
and Josh are on vacation in Hawaii. When they arrived at the hotel, they were
offered chilled juice. Their check-in formalities were handled by the staff.
When they entered their room, they saw that chocolates had been placed on the
pillows and a flower arrangement on the table. The hotel's actions are an
example of
21.
21. When
Starbucks introduced its Tazo Tea line to bring in new customers who had never
gone to Starbucks because they don't drink coffee, Starbucks was employing a
________ strategy
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